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Website opportunity intelligence

Know who to pursue. Walk in with evidence.

Search a local market, rank website-improvement opportunities, and understand the reasoning before you write the pitch.

10 free analyses · No card required · Nothing is sent automatically

Austin dental market
42 analysedSample data
Ranked evidenceOpp. / Conf.
Select a record to inspect the decision—not just the score.

Decision brief

Northstar Family Dental

A strong local reputation is being held back by a slow mobile journey and no visible online appointment path.

Opportunity

82

Confidence

91

Strong

Score composition

earned / maximum
Technical34/40
Conversion21/25
Visual16/20
Commercial fit11/15

Evidence ledger

Observed 8 min ago

Mobile experience is slow

Performance audit · Measured

No visible appointment form

Website HTML · Detected

Public reputation is strong

Business profile · Observed

Best supported service

Conversion-led website redesign

Follow the evidence

Traceable

Every decision retains its source and observation method.

Honest confidence

Missing evidence lowers certainty instead of becoming a guess.

Human reviewed

You inspect, edit, and decide what happens next.

HTTPS enabledMobile viewportPage speed scoreLargest contentful paintLayout shiftAccessibility scoreSEO fundamentalsPage title presentMeta descriptionPrimary CTA visibleLead form detectedContact or booking linkTrust signals visibleTestimonials presentGoogle review countGoogle ratingBusiness category fitWebsite vs. reputation gap

Watch it work

From a two-field search to a ranked, evidence-backed shortlist.

This is the actual workflow, played out on fictional sample data — a market search, a real analysis pass, then a shortlist ranked by Opportunity.

From browsing to judgement

A prospect list is easy. A reason to act is harder.

SiteOpportunity compresses the repetitive research, but keeps the judgement visible. You can see what was found, how it was found, and where the evidence stops.

The product is not an autopilot.

It is a decision workspace for people who want a faster, more responsible way to qualify local website work.

  1. 01

    Name the market

    Choose a service category and US city. The search starts with a clear commercial question.

    Structured local market
  2. 02

    Inspect the evidence

    Website and public-profile signals are measured, detected, or observed—never invented to fill a card.

    Opportunity + Confidence
  3. 03

    Make the judgement

    Review the source, decide whether the service fit is real, then save or prepare an editable draft.

    Defensible next action

The Opportunity Signal Ledger

A recommendation should survive inspection.

The product preserves the path from observable source to a service you can genuinely support. No black-box score, no invented pain point, no automatic send.

0

Opportunity

Observable improvement

0

Confidence

Evidence completeness

00

Sources

Independent checks

00

Action

Human decision

Source

Mobile website capture

Rendered viewport · 390 px

Finding

Appointment path is absent

Detected in navigation and page HTML

Service fit

Conversion-led redesign

Supported by three independent signals

Human action

Review an editable draft

Nothing is sent automatically

Every sample business is fictional. Every method label reflects a real product evidence type.

Explore what's included

What's included

Everything you need to find and pursue website-improvement work.

From an industry-and-city search down to an editable outreach draft — every step preserves the evidence behind it.

Automated business discovery

Search any US industry and city — we pull real local business listings automatically, deduplicated and ready to analyse.

34 verified signals

Every website is checked against 18 technical signals, 10 conversion signals, and 6 commercial-fit signals — never a single AI guess.

Deterministic Opportunity Score

A 0-100 score computed from real evidence. A separate Confidence Score tells you how reliable a given result is.

Evidence-based outreach

Generate a personalised opener, full email, and LinkedIn message referencing only verified findings — in 5 tone options, fully editable.

Filter and prioritise

Sort and filter results by score, category, and location so you always work the strongest opportunities first.

Save prospects & export

Save businesses to your pipeline, track status, and export a sanitised CSV with everything you need for outreach.

Built around the service you sell

Start with the problem your work can actually solve.

Change the service lens and the evidence story changes with it. The same business should not become the same generic pitch for every specialist.

Select a service to see how one observed signal becomes a qualified recommendation.

Web design

Lead with the broken journey, not a subjective redesign pitch.

See where mobile structure, trust, booking, and visual hierarchy create a defensible reason to recommend a redesign.

Observed signal

No visible appointment path on mobile

Evidence source

Navigation + rendered mobile capture

Supported service

Conversion-led website redesign

Straightforward pricing

Start with real product value before you pay.

One credit covers one fresh website analysis. Begin with 10 free credits, then choose a monthly plan or top up only when your workflow needs more volume.

Free

$0 forever

  • 10 lifetime analysis credits
  • Full Opportunity Score breakdown
  • Evidence-based outreach drafts
  • Save prospects & CSV export
Start Free
ProMost popular

$49 /month

  • 150 credits every month
  • Up to 100 businesses per search
  • Everything in Free
  • Priority analysis queue
Start Free, Upgrade Anytime

Need more credits? Top up anytime — no subscription required.

50 credits

$37.50

100 credits

$70.00

250 credits

$150.00

Questions, answered plainly

Know what the product does—and what it never claims.

SiteOpportunity helps prioritise research and prepare evidence-based outreach. It does not promise replies, rankings, leads, or revenue.

Method, source, freshness, and limitations stay visible.
What does the Opportunity Score measure?

A 0-100 score computed from 34 verified signals pulled directly from a business's own website and public listing — never invented. It weighs technical issues (40%), conversion friction (25%), visual/design gaps (20%), and commercial fit (15%).

How is Confidence different from Opportunity?

Opportunity estimates the size of the website-improvement case. Confidence reflects how complete and reliable the analysis is — based on how much of it actually succeeded. We keep them separate so missing evidence never looks like a strong opportunity.

Is this a guarantee of leads or replies?

No. Opportunity and Confidence scores are automated estimates meant to help you prioritise outreach — not a guarantee of replies, clients, rankings, or revenue. You should always verify information before contacting a business.

What counts as one credit?

One credit covers one fresh website analysis. If an eligible cached analysis is available, opening it again does not consume another fresh-analysis credit. Failed analyses are automatically refunded.

Which countries and industries are supported?

The current release covers United States businesses across common local-service industries (e.g. dentists, contractors, salons, law firms). More countries are on the roadmap post-launch.

Does SiteOpportunity contact businesses automatically?

No. It prepares editable outreach drafts from verified findings. You decide what to keep, verify, and send yourself from your own email or LinkedIn account.

Can I use this to contact anyone I find online?

Only publicly available business information should be processed, and outreach should go to public, role-based business contacts — never private individuals. You're responsible for your own outreach and its legal compliance.

Can I cancel the Pro plan?

Yes, anytime from the billing page — no phone call or retention flow. You keep access through the end of the current billing period. Your saved prospect data is never deleted because you cancel.

How do I request my data be removed?

Contact us via the Contact page, or see the Data Request page for how to request access to or deletion of your data.

Find the opportunity worth your next conversation.

Search one local market and leave with a ranked shortlist, visible evidence, and a clearer reason to act.

Start free with 10 credits

No card required. Cancel Pro anytime.